Saturday, February 20, 2016

So Apple should make the Royal Garden to iPark – IDG.se

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today showed Apple up its exhibition where you walk through how you want to build up their next big flagship store in Scandinavia.

and this time it’s not a mall that apply, but now wants to build the temple, and spread his gospel in the middle of Stockholm, in the Royal garden, in the place where the restaurant chain TGI Fridays is to day.

 
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The exhibition, is in Kulturhuset, opens tomorrow and runs for two weeks. During that time, Apple says that it wants to gather feedback from the locals.

 
 

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 In today’s preview, the company had flown into Wendy Backman, who is European head of Apple’s retail stores. And she spread on significantly Stockholm benefits and praise about “lovely park” and “innovation city of” rained down when she explained why they want to open their next Scandinavian store right here.

 
 

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Wendy Backman, European head of Apple stores, had been flown in to meet with the Swedish press.



 She also highlighted a number of digits. Not only that, Apple has 500 employees in Sweden. In addition, she highlighted that 54 000 Swedes works in the appekonomi which has accelerated since 2008, and we have 117,000 registered iOS developers.

As for desire to build store in a park, she talked about “seamless experiences” and meeting places where one can have workshops, and of course the possibility of getting the usual Apple Store service.

 
 

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 - We always leave things a little better than what it was originally, let her humble comment when she went through the models of the Royal Garden which has been built up.

 
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A schedule for the when a store could conceivably wanted to open Apple does not provide. And it is so clearly not up to the company to decide. But already this summer, Apple bought the leasehold Seven Centuries 1, where the property will be located.

The question must first discussed by the municipality, where the City Planning should consider the plan proposal and to have consultations and gather feedback. And when the process is complete, it should also be developed building permits. So probably it is about a process of several years.

 

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