After miljardaffären: So should Linkedin be a part of the Microsoft – Computer Sweden

yesterday, it was clear that Microsoft’s purchase of the social media organisation, Linkedin has been given the green light. For a total of 237,5 billion owns it giant now throughout the professional network, including information regarding the over 400 million users.

In a blog post, in honour of the day posted on just Linkedin, described Microsoft’s ceo Satya Nadella plans for the nearest time. Unsurprisingly, the look has advantages for both consumers and corporate customers.

One of the primary uses of the social network is the cv-function, with simple means to share their professional experience with potential employers. To a the beginning in order to avoid sending out expressions of interest with cv and personal letter in season and out of season, which funnily enough, often comes in a Word document.

also Read: Microsoft’s purchase of Linkedin soon in the port can make the world a better place, ” says Microsoft

there are two of the features which will now be linked closer to each other. The files a user is on their cv in Word can his or her profile on Linkedin will automatically be updated with the same information. Satya Nadella says that the update should go through the Windows 10 Action center and to the user information from Linkedin is also used for Outlook and Office.

business customers will also be able to take advantage of the Linkedin learning platform Learning, which will be included in the paid version of Office 365. Likewise, the function will Lookup that locate and collect information about colleagues and new contacts on the platform to be tied to Office 365. Additional than the function of which will be available for companies that subscribe to Dynamics 365 is Linkedin Sales Navigator, as a support for sales via social media.

Plans are also on to open a kind of nyhetsdesk for business news within the framework of the company’s content services and MSN.com. Which could indicate that Microsoft is investing in more editorial content under their own brand. Or to put it plainly, more sponsored content and ads on Microsoft’s platforms.

also Read: self-critical it giants: we need to take responsibility for the technological implications

Information is, of course, the reason why Microsoft bought the Linkedin, to further build out the inventory of the customer data they already sit on. But also in order to be able to analyze the information, trends and patterns to provide data to paying Office 365 subscribers. Which maybe, in the end is what makes the purchase worth the money.