Thursday, December 29, 2016

Facebook buys Danish Tobii-a competitor in Today’s Industry

Facebook has bought the Danish company The Eye Tribe. Eye-tracking company, whose sensors should improve the experiences in the virtual reality and augmented reality, is a direct competitor to the Swedish Tobii.

Facebook invests in eye tracking by buying the Danish company The Eye Tribe. These data came from a source to Robert Scoble who works for branschsajten UploadVR, said Finwire.

After Di Digital researched information, it appears according to The Centrale Virksomhedsregister, the Danish equivalent to the Swedish companies registration office, to Facebook Overseas Inc owns 100 percent of the company since 15 december.

also Read: Tobii increases the bet in gaming, VR and self-driven cars

The Danish company wants to improve the VR – and AR-experiences with the help of its sensors. The Eye Tribe was founded in 2011. According to Crunchbase the company has raised over 3 million dollars in three funding rounds and in addition granted 2.3 million dollars from the state Højteknologifonden.

On 12 december announced The Eye Tribe with their clients via email that you have chosen to go a different direction with their technology and therefore decided to close down the development of their products. Facebook’s PR team has not yet confirmed the acquisition, according to the Finwire.

Ögonstyrningsbolag has become popular among the great techjättarna. In October of this year, Google bought the company Eyefluence which, like The Eye Tribe and Swedish Tobii provides technology for tracking eye movements.

When Google bought Eyefluence interpreted Tobii investors the negative. It is not yet clear how investors will react to Facebook’s acquisition of The Eye Tribe. Follow the share here.

Di Digital is looking for co-founder of The Eye Tribe for comment.

also Read: Tobii fall on the stock exchange after the Google purchase

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