Apple’s chief designer Jony Ive and his colleague Marc Newson – the duo have previously designed object into a Product with the Product Red auction – has been hired by the hotel Claridge’s in London to design this year’s christmas tree.
last Friday, installed it, but it turns out to be much more than just an unusually slim and light gran (as some lustigkurrar joked about when the news of the spruce project were distributed in October). Claridge’s call it a "festive installation ‘ and it moves about a room that has been transformed into a wintry forest, and bare trees in the front stairs, where a really ornate gran previously used to stand.
– Our goal was to create a total immersive magical experience that celebrates our immense respect for tradition and at the same time, our excitement over the future and those who will come, said Ive and Newson in a statement.
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