Friday, January 13, 2017

Here are your biggest challenges, Börje Ekholm – New Technology

Now it is up to the evidence of Börje Ekholm. New Technology has listed the new Ericsson-president’s four biggest challenges.

On Monday, January 16, joins Börje Ekholm as the ceo of Ericsson. He certainly has smygstartat to meet with clients but we will have to wait a week to hear about what his plan is to pilot the company out of the crisis.

– Börje Ekholm has now an intensive program with a focus on meeting clients and employees in Sweden and abroad. This combined with the fact that we are in a silent period means that the first time Börje Ekholm will meet with the media in his new role is in connection with the Q4 report on January 26, announces Ericsson press office.

In april 2015 you had to pay 113 dollars for a Ericsson share. In October 2016 – in conjunction with even a lousy quarterly report – was down to just over 44 dollars. At the same time, the company had announced a savings package, which meant that 3000 services in Sweden would away. It was at that moment, Ericsson presented Börje Ekholm as the new ceo.

On the one hand, he is an unexpected choice. He had led the Investor for ten years, but he had also been a member of the board of Ericsson and, accordingly, was thus partly responsible for the company’s difficult situation. Moreover, has She no experience of the kind of operational responsibility for Ericsson’s most senior executive must take.

Read more: Ericsson’s new ceo: "We are, perhaps, the best in the world"

On the other hand, he is a hopeful choice. Börje Ekholm is a civil engineer, sits on the board of the institute and is self-proclaimed tech geek. The Wallenberg family saw him as their "it guru".

Last year, said Börje Ekholm to New Technologies that he likes when there is "a little hard", suggesting that he will thrive in his first year on the new ceo position. We have looked at what challenges She must deal with.

1) Make the company profitable. Ericssonchefer talking far and wide about how 5g will change everything, but that future did not arrive until the next decade. Up to its required quarterly reports that do not give nightmares. The partnership with Cisco will provide almost 10 billion in new revenue already in the end of next year and can give Ekholm a bit of breathing space. For as long as Ericsson is not profitable, will speculation about the styckningar and sales dominate the conversation.

2) Find the deal. There is reason to believe at Ericsson when they talk about the imminent network society. We are already well on the way there and all the big, heavy, industrial companies and a number of smaller ones bets on the internet of things and moving its operations to the cloud. But if it was good enough to be able to predict the future, Ericsson had been the world’s most profitable company now. How to beat the coins of the 5g era will be ms ekholm’s main issue in the slightly longer term.

Read more: 5 things you didn’t know about Börje Ekholm

3) Find the skills. the 5g is for Ericsson not only fifth-generation cellular networks, but a whole ecosystem, telecoms, public clouds (such as Amazon Web Services, a giant player in the market, Ericsson is already working with) and data centers belong to one and the same infrastructure. All these elements are required in modern communication because it gives our customers the speed, scalability, and improved ability to deal with unpredictable events.

The way Ericsson had previously built the network on is not enough far in the world of tomorrow. The problem is that Ericsson is partly lacks the competence to succeed with this. That is why they went out in public to the in Sweden, to hire a thousand new abilities to its research and development.

4) they Need their mediadivision? We consume all the more moving material and we do it more and more often on mobile devices. The trendkurvan will rise even steeper upwards in the coming years. This is not to say that there is something Ericsson will engage in, in particular not if it costs a lot of money. To Ericsson to build systems, platforms and infrastructure it makes sense, but this works I guess without the media.

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